petal + bloom

Concept Project | Floral Design Studio

petal + bloom is a concept brand for a floral studio that celebrates the art of the unexpected. The design embraces bold color pairings inspired by real blooms — vibrant corals, deep violets, and rich greens — to mirror the energy and creativity behind the arrangements themselves.

The website blends clean structure with statement visuals: oversized photography, confident typography, and a palette that feels as alive as the flowers it represents. Every page is designed to capture attention while still feeling cohesive and modern.

Created as a sample project for Edisen Designs, Petal + Bloom showcases how bold design choices and strong branding can transform a simple florist concept into a visually striking experience that feels daring, fresh, and full of personality.